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Hello.
I am a
who
Hello! I'm Flora.
I help organizations deliver human -centered digital experiences across B2B, B2C, and SaaS.
Ever-curious. Insight -driven. Strategic. Adaptable. Collaborative. Hands-on designer.
*Note: A password is required - contact me for access
what
what I do .
I am a human-centered design leader.
From data intensive to highly regulated environments, I bring 15+ years of navigating complexity, applying systems thinking, and driving thoughtful solutions
Career highlights*
*Note: A password is required. If you do not have a password, please contact me for access.
Sometimes the questions are complicated and the answers are simple
- Dr Seuss
how
how I work .
Translating ambiguity into clarity, building trust across disciplines, and — always — advocating for users.
Learn
Build an arsenal of knowledge.
Study the business, users, audience, competition, market trends, + existing products, content and materials
Think
Synthesize research.
Identify business objectives, user needs, key tasks, pain-points, + gaps, and analyze content
Collaborate
Work together across internal + external multi-disciplinary
project teams
Define
Establish requirements that meet project goals, business objectives, + user needs
Create
Design. Sketch potential solutions, prototype, test, learn, iterate
Communicate
Ensure user experience + design concepts are clearly conveyed to stakeholders + project teams
When you’re curious,
you find lots of interesting things to do
- Walt Disney
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