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Hello!  I'm Flora,

a human-centered design leader, helping organizations deliver digital experiences across B2B, B2C, Enterprise, + SaaS

what I do.

Over the past 15+ years, I’ve helped transform complex, data-intensive systems into clear, trusted, human-centered experiences. These project highlights illustrate how I combine user research, UX strategy, design leadership, cross -functional collaboration, and hands-on design execution to create usable + user -friendly environments.

Healthcare  |  CareConnect

From friction to fluidity: Driving engagement with technically challenged caregivers

B2B

SaaS

Mobile

Responsive

Creating a caregiver -centric scheduling experience.  Through fast, guerrilla-style research and close collaboration with product, design and engineering, we delivered a new scheduling experience that benefitted both the business and users. 

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Telecommunications Verizon

Stay safe out there: Empowering 140M+ customers to take charge of their digital security

B2C

Mobile

Creating a destination for security info + tools.  Through strategic partnerships, close cross-functional collaboration, and design leadership, we delivered an MVP that exceeded engagement goals, expanded the design system, and unlocked funding for future expansion — all while navigating a slow moving, complex, bureaucratic environment.

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Publishing  |  PenguinRandomHouse

Together by design:  Building research -focused consensus for a post-merger ordering experience

B2B

Responsive

Modernizing an academic ordering experience.

By grounding decisions in customer insights, we cut through internal politics, built alignment across divisions, and delivered a modern, user-friendly platform that improved efficiency + accuracy for internal teams, reduced operating costs, and helped to establish user research as a strategic, organization-wide capability.

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Spotlight: Financial Services

Translating financial complexity into intuitive, human-centered experiences

B2B

B2C

SaaS

Enterprise

Mobile

Responsive

Building trust in highly regulated environments.  I've designed data -rich platforms and consumer experiences for leading financial institutions.  From analyst dashboards, to financial modeling tools, I've balanced usability, compliance, and trust in complex environments.

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